Ex Oriente 2 Sales

This EU MEDIA training programme, organised by IDF (Institute of Documentary Film), based in Prague, is currently holding its second session out of three in Hotel Biograf in Pisek, Czech Republic. Projects from Eastern European countries are being developed and the participants profit from meeting professionals with experience in the documentary world of directing,  producing and distributing.

Danish born Gitte Hansen Schnyder from First Hand Films (FHF) in Switzerland talked about promotion and sales. She did so in general terms, with the showing of clips from FHF films from the catalogue. The actual example of a huge success is ”Burma vj” (photo) by Anders Østergaard. The film has sold to more than 20 tv channels and have been released theatrically in several countries.

Gitte Hansen gave a lot of valuable information, here are some points: More than 80% of our income still comes from tv… For every tv slot there are 100 films available, the tv people say, so the competition is strong…

And you should put this question to yourself: Are you ready to send me that project? The timing is very important. We – First Hand Films – want to be part of the launch. We want the freshness. On the other hand it is good to know that half of the income comes from older films… The festival world and the theatrical world are growing together. Festivals have become a market…


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Tue Steen Müller
Tue Steen Müller

Müller, Tue Steen
Documentary Consultant and Critic, DENMARK

Worked with documentary films for more than 20 years at the Danish Film Board, as press officer, festival representative and film consultant/commissioner. Co-founder of Balticum Film and TV Festival, Filmkontakt Nord, Documentary of the EU and EDN (European Documentary Network).
Awards: 2004 the Danish Roos Prize for his contribution to the Danish and European documentary culture. 2006 an award for promoting Portuguese documentaries. 2014 he received the EDN Award “for an outstanding contribution to the development of the European documentary culture”. 2016 The Cross of the Knight of the Order for Merits to Lithuania. 2019 a Big Stamp at the 15th edition of ZagrebDox. 2021 receipt of the highest state decoration, Order of the Three Stars, Fourth Class, for the significant contribution to the development and promotion of Latvian documentary cinema outside Latvia. In 2022 he received an honorary award at DocsBarcelona’s 25th edition having served as organizer and programmer since the start of the festival.
From 1996 until 2005 he was the first director of EDN (European Documentary Network). From 2006 a freelance consultant and teacher in workshops like Ex Oriente, DocsBarcelona, Archidoc, Documentary Campus, Storydoc, Baltic Sea Forum, Black Sea DocStories, Caucadoc, CinéDOC Tbilisi, Docudays Kiev, Dealing With the Past Sarajevo FF as well as programme consultant for the festivals Magnificent7 in Belgrade, DOCSBarcelona, Verzio Budapest, Message2Man in St. Petersburg and DOKLeipzig. Teaches at the Zelig Documentary School in Bolzano Italy.

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