Searching for Sugarman in France

A week ago the French newspaper Le Monde brought an interesting article about the national launch of the Oscar winner Searching for Sugarman theatrically. Released in cinemas by December 26 2012, the film is now running in around 70 cinemas, 75 copies and 130.000 entrées, being on the top 30 list for weeks.

But it started completely different. The film was at Sundance January 2012, the distributor saw it, they tried to get it to Cannes in May, but as it had been around already no success, it had a screening at the American film festival in Deauville, a European fim with an American theme – and a VIP screening in Paris where both film and music people were invited. When the film was over, Sixto Rodriguez entered the stage to perform. Voilà! And then of course promotion from mouth to ear parallel to the news about the many awards that the film obtained.

The film stays in the French cinemas until end of May where a dvd will be released, including the performance in Paris as bonus material on the disc and followed by concerts with Rodriguez in cities in France.

The article in Le Monde was brought April 9.

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Tue Steen Müller
Tue Steen Müller

Müller, Tue Steen
Documentary Consultant and Critic, DENMARK

Worked with documentary films for more than 20 years at the Danish Film Board, as press officer, festival representative and film consultant/commissioner. Co-founder of Balticum Film and TV Festival, Filmkontakt Nord, Documentary of the EU and EDN (European Documentary Network).
Awards: 2004 the Danish Roos Prize for his contribution to the Danish and European documentary culture. 2006 an award for promoting Portuguese documentaries. 2014 he received the EDN Award “for an outstanding contribution to the development of the European documentary culture”. 2016 The Cross of the Knight of the Order for Merits to Lithuania. 2019 a Big Stamp at the 15th edition of ZagrebDox. 2021 receipt of the highest state decoration, Order of the Three Stars, Fourth Class, for the significant contribution to the development and promotion of Latvian documentary cinema outside Latvia. In 2022 he received an honorary award at DocsBarcelona’s 25th edition having served as organizer and programmer since the start of the festival.
From 1996 until 2005 he was the first director of EDN (European Documentary Network). From 2006 a freelance consultant and teacher in workshops like Ex Oriente, DocsBarcelona, Archidoc, Documentary Campus, Storydoc, Baltic Sea Forum, Black Sea DocStories, Caucadoc, CinéDOC Tbilisi, Docudays Kiev, Dealing With the Past Sarajevo FF as well as programme consultant for the festivals Magnificent7 in Belgrade, DOCSBarcelona, Verzio Budapest, Message2Man in St. Petersburg and DOKLeipzig. Teaches at the Zelig Documentary School in Bolzano Italy.

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