To Reach the Audience…

Normally we do not not advertise, but rules are there to be broken…

It’s last chance today if you want to take part in the EDN workshop in Turin called Outreach and Distribution – ”a three-day workshop where producers and directors shape the strategies for the release of their next documentary, including the industry launch and getting the film out to a general audience. The format combines general talks by outreach experts with hands on work with shaping a concrete plan for each of the six (maximum) selected documentary projects.”

It takes place end of September and the reason I want to promote it has three legs: 1) We need to find new ways to reach the audience, especially for films which fall outside the mainstream.

The two main tutors are 2) Ove Rishøj Jensen who stood behind the launch of the two Swedish documentaries “Harbour of Hope” and “Every Face has a Name” (photo), directed by Magnus Gertten and 3) Ben Kempas who stood behind the launch of the Scottish “I am Breathing” by Emma Davie.

Very strong films that reached/reaches the audience because of well-thought and performed serious campaigns far away from “normal” loud-shouting, classical marketing.

Go for it!

http://www.edn.dk/activities/edn-activities-2015/the-edn-outreach-and-distribution-workshop-2015-in-turin/

Share your love
Tue Steen Müller
Tue Steen Müller

Müller, Tue Steen
Documentary Consultant and Critic, DENMARK

Worked with documentary films for more than 20 years at the Danish Film Board, as press officer, festival representative and film consultant/commissioner. Co-founder of Balticum Film and TV Festival, Filmkontakt Nord, Documentary of the EU and EDN (European Documentary Network).
Awards: 2004 the Danish Roos Prize for his contribution to the Danish and European documentary culture. 2006 an award for promoting Portuguese documentaries. 2014 he received the EDN Award “for an outstanding contribution to the development of the European documentary culture”. 2016 The Cross of the Knight of the Order for Merits to Lithuania. 2019 a Big Stamp at the 15th edition of ZagrebDox. 2021 receipt of the highest state decoration, Order of the Three Stars, Fourth Class, for the significant contribution to the development and promotion of Latvian documentary cinema outside Latvia. In 2022 he received an honorary award at DocsBarcelona’s 25th edition having served as organizer and programmer since the start of the festival.
From 1996 until 2005 he was the first director of EDN (European Documentary Network). From 2006 a freelance consultant and teacher in workshops like Ex Oriente, DocsBarcelona, Archidoc, Documentary Campus, Storydoc, Baltic Sea Forum, Black Sea DocStories, Caucadoc, CinéDOC Tbilisi, Docudays Kiev, Dealing With the Past Sarajevo FF as well as programme consultant for the festivals Magnificent7 in Belgrade, DOCSBarcelona, Verzio Budapest, Message2Man in St. Petersburg and DOKLeipzig. Teaches at the Zelig Documentary School in Bolzano Italy.

Articles: 3866