Audience Development

… is the name of a new support scheme from EU’s Creative Europe – Media Programme. Its task is

”To stimulate interest in, and improve access to European audio-visual works, in particular through promotion, events, film literacy and festivals.

Film literacy projects: to provide mechanisms for better cooperation between film literacy initiatives in Europe to improve the efficiency and European dimension of these initiatives.

Audience development projects: events focusing on the programming of important and successful non-national European films on various distribution platforms and promotional activities building on the marketing on promotion results of important festivals and awards.”

The first results – money-wise a bit more than 6 mio. € – of a call that was announced at the end of March – have been published and great to see a wide spread of countries being succesful with their applications, and not a centralising tendency one could fear after the launch of Creative Europe. OK, France and UK are there as benificiaries but Germany not, Italy is there, Romania, Estonia and Czech Republic as well, the latter with support to Doc Alliance Academy and to Institute of Documentary Film with a programme called KineDok.

I am – at the moment – not able to go closer to all 16 to see how many are documentary projects, but I have been given access to EDN’s ”Moving Docs”, see below post.

Photo of a film mentioned in the ”Moving Docs” application, see below: ”Velvet Terrorists”.

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Tue Steen Müller
Tue Steen Müller

Müller, Tue Steen
Documentary Consultant and Critic, DENMARK

Worked with documentary films for more than 20 years at the Danish Film Board, as press officer, festival representative and film consultant/commissioner. Co-founder of Balticum Film and TV Festival, Filmkontakt Nord, Documentary of the EU and EDN (European Documentary Network).
Awards: 2004 the Danish Roos Prize for his contribution to the Danish and European documentary culture. 2006 an award for promoting Portuguese documentaries. 2014 he received the EDN Award “for an outstanding contribution to the development of the European documentary culture”. 2016 The Cross of the Knight of the Order for Merits to Lithuania. 2019 a Big Stamp at the 15th edition of ZagrebDox. 2021 receipt of the highest state decoration, Order of the Three Stars, Fourth Class, for the significant contribution to the development and promotion of Latvian documentary cinema outside Latvia. In 2022 he received an honorary award at DocsBarcelona’s 25th edition having served as organizer and programmer since the start of the festival.
From 1996 until 2005 he was the first director of EDN (European Documentary Network). From 2006 a freelance consultant and teacher in workshops like Ex Oriente, DocsBarcelona, Archidoc, Documentary Campus, Storydoc, Baltic Sea Forum, Black Sea DocStories, Caucadoc, CinéDOC Tbilisi, Docudays Kiev, Dealing With the Past Sarajevo FF as well as programme consultant for the festivals Magnificent7 in Belgrade, DOCSBarcelona, Verzio Budapest, Message2Man in St. Petersburg and DOKLeipzig. Teaches at the Zelig Documentary School in Bolzano Italy.

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